Hasta La Creative!

Farewell, 2018! There are many reasons we’re happy to see you go, but it was also a breakout year for creativity. To ring in the new year, the editors of Ad Age’s Creativity are counting down the best brand ideas across a range of categories.

We begin with a look at the TV and film category, which was full of irreverence, expert craft, ingenuity and even some daring, which has been in otherwise short supply. These ads, for an array of brands in categories ranging from retail and cleaning products to tourism and femcare, defied convention and ultimately showed how the scariest moves can be the most powerful.

10. 7-Eleven, The Land of Chlamydia

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