Hasta La Creative!

Remember that grad student whose thesis project could destroy digital ad targeting as we know it? She got her degree and just started her first job — not with a digital startup, a tech firm, or a top-secret government surveillance program. No, Rachel Law is working for a creative ad agency in New York.

Ms. Law started her work as a creative technologist at WPP-backed CHI & Partners on August 5.

“It’s a really fancy title,” said the 25-year-old, adding she’s still trying to figure out exactly what being a creative technologist means, practically speaking. Ms. Law, originally from Singapore, will work from the agency’s Manhattan office. She recently got her Design and Technology Masters from Parsons New School.

Continue reading at AdAge.com