Tesco Redefines Social Drinking With Community-Created Wine
Posted in: Uncategorized
Wine’s reputation as a social drink is being taken literally by Tesco, the U.K.’s biggest supermarket chain, which is launching a “socially created” wine selected and designed by Tesco’s social-media community.
The wine, which will be made with grapes from South Africa, will also help the Enaleni Community to build a sustainable future by using grapes from the region.
The first step was inviting wine bloggers and members of Tesco’s social-media community to a wine- tasting event June 26, where they were given a choice of five wines to judge. The three red and two white wines are all made with different grapes picked by the Enaleni community. The community grows grapes but has never been able to afford to produce and market its own products, and until now has had to sell all its fruit to local wine producers.
Post a Comment