Hasta La Creative!

Film
Tens

Daydreamers’ was shot half digital and half 16mm film – we aimed to capture the juxtaposition between a colder, muted world without Tens and the warm and granular effect of wearing them. For the narration of the film we were looking to highlight the importance of relationships offline, experiencing certain things in life because you genuinely want to and not just because you want to be seen to be doing so online. The purpose of the film is to encourage people to live their everyday life with a positive mindset; a key element of the Tens brand ethos.

Advertising Agency:Tens Sunglasses in house, Glasgow, United Kingdom
Creative Director:Marty Bell, Kris Reid, Tom Welsh)
Additional Credits:Cinematography: Tom Welsh