Tennessee Tourism Offers Free Tickets to Garth Brooks Show in Snapchat Launch
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In an effort to engage more millennials and Gen X-ers, the Tennessee Department of Tourist Development has launched a Snapchat account and will offer 5,500 free tickets to a show in Nashville hosted by country music star Garth Brooks.
By following @Tennessee on Snapchat, fans can access a code for two free tickets to the show, which is a celebration around Mr. Brooks becoming the first recording artist in history to earn seven Diamond Certifications from the Recording Industry Association of America. All seven of Mr. Brooks albums, which have each sold more than 10 million copies, were recorded or produced in Nashville.
When the tourism board started looking at Snapchat, it noticed that unique experiences on the platform really resonate with millennials and Gen X, so it “made sense to combine our assets and experiences with that group and add this to our social media channels,” said Kevin Triplett, commissioner of tourist development in Tennessee. He said bringing together Snapchat’s large user base and “an artist with the following of Garth Brooks opens the door for us to another level.” Last week at Advertising Week in New York, Snapchat said it now has 60 million daily users in the U.S.
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