Ten Things We Learned From Nike’s Investor Day
Posted in: Uncategorized
Nike shed its tightlipped status today, as the marketer readily spewed stats, stories and shareholder goals at its world headquarters outside Portland, Oregon. It was the brand’s first investor day since 2011, and the company trotted out footwear designer-turned-CEO Mark Parker and VP-Global Categories General Manager Jayme Martin and other executives. They talked about growing markets, the appeal of elite basketball socks and Nike’s supply chain.
We weren’t able to make it, but everyone from ESPN’s Darren Rovell to The Oregonian’s Allen Brettman and Portland Business Journal’s Matthew Kish was there and tweeting up a storm. Here’s what we learned about the innovative marketer’s consumer engagement tactics and its plans for growth in the months ahead:
LeBron advises Nike
Post a Comment