Feb
10
Tech Takes The Runway At New York Fashion Week
Posted in: Uncategorized
Maybe they should call it Function Week.
Celebrities, designers, editors, bloggers and brands descending on New York’s Fashion Week Feb. 6 are being treated not just to the latest in clothing styles but technology. Ever since Vivienne Tam created a special edition HP notebook in 2008 for Fashion Week, tech has played a bigger role on and around the runway.
“There’s a push to closely align technology with fashion,” said Rachel Arthur, global senior editor of digital media and marketing at WGSN, which is one of the major b-to-b players that susses out fashion trends for designers and retailers. Ms. Arthur, in fact, said her team is doing more real-time reporting on trends at CES and SXSW in addition to Fashion Week.
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