Hasta La Creative!

Life’s still a beach for Google and Facebook.

The duo is storming the shores of the French Riviera again this week. And although other tech companies like Pinterest will also be present, Facebook and Google are the only ones that can claim to be digital advertising’s de facto duopoly.

The narrative last year, when the two giants invaded Cannes beaches for the first time, was not good. Yet despite hand-wringing from execs like AOL’s Tim Armstrong or Havas Media Group U.K.’s Paul Frampton, folks who have come to traditionally define the event — agencies, creatives and brand advertisers — appear to be embracing the duo’s inevitable return.

Continue reading at AdAge.com