TBWA devises tool to connect agencies with diverse vendors
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Ad agencies have come under scrutiny in recent years for their diversity levels (or lack thereof) in their employee and leadership pools. But a less talked-about topic has been diversity among creative vendors that agencies work with.
Omnicom’s TBWA/Worldwide has created a new resource aimed at making it a lot easier for agencies and brands to find minority suppliers in the advertising world. The goal is to give those businesses a leg up as agencies build more inclusive supply chains.
The new site, OneSandbox, is a membership-based search platform that allows agencies to connect with diverse and women-owned creative vendors that can bid on projects. Agencies or brands seeking to work with women-, multicultural-, Hispanic-, LGBT- or veteran-owned businesses, for instance, will be able to use the site to identify vendors to help with anything from casting and set design to translation or animatronics.
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