Hasta La Creative!

Artist owned-and-operated bi-coastal digital studio Brickyard VFX recently completed work on Target’s “All Things Merry” campaign. Central to Brickyard’s work on the campaign was digitally replicating a super mom as she seemingly accomplishes ten things at once to prepare for the holidays in “Mrs. Claus Ain’t Got Nothing On Me.” Lead VFX artist Mandy Sorenson explains: “Our team helped map out this particular spot weeks in advance. We worked with Dayton/Faris to create a pre-visualization of the shot which helped us choreograph the multiple moms and determine the framing and camera movements to best tell the story. On set, the pre-visualization was used as a guideline for setting up the motion control, the moms’ actions and the progression of the room’s décor that was a continual build as the spot played.”