Target Launches School Shopping List Tool, Taps Social Media Stars
Posted in: Uncategorized
Target is gearing up for back-to-school, its second biggest selling season, with half a dozen new spots starring social media influencers, as well as a new tool called “School List Assist” and deals to make shopping easier for parents. The effort aims to establish Target as a one-stop shopping destination during the high-traffic period, said Rick Gomez, SVP-marketing at Target.
“During back-to-school season, there are mixed emotions,” said Mr. Gomez, referring to the consumer mindset. “It’s excitement but it’s also stress. And Target is working to become that one-stop solution that provides the on-trend items … eases hassles with ‘School List Assist,’ and helps parents stay on budget with a steady stream of promotions.”
“School List Assist” is a new tool on Target.com that provides a curated list of school supplies, which parents can order from online for home delivery or in-store pickup. The retailer worked closely with schools across the country to find the common items that parents will be looking for this back-to-school season.
Post a Comment