Target: Babies Are 'Little Crooks'
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Visit Las Vegas wishes you a “Happy Vegas Season,” while McDonald’s — just named Creative Marketer of the Year at Cannes — celebrates FIFA World Cup fever. And Target offers a tribute to babies — which it affectionately calls “time thieves” and “hungry, sleepy, poopy little crooks” — then suggests that parents can “save what little time you have with store pick-up.”
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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