Taking Digital Risks to Build Sales and Drive Business
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Craig Elbert did not start out looking to work in marketing or in digital. An English lit major at Dartmouth with an MBA from Wharton, Mr. Elbert began his career in finance. But today he leads digital efforts for Bonobos, an online menswear brand that has been recognized for its exceptional fit and great customer serviceas well as an industry-leading approach to using data.
When Mr. Elbert started with Bonobos, the company had only a dozen people on staff. Five years later, as VP-marketing, Mr. Elbert now oversees the company’s customer acquisition, retention, public relations and brand marketing teams. He says his goal with Bonobos marketing is to balance the data-driven approach of a high-growth online retailer with the confident intuition of a fresh lifestyle brand.
He’s recognized as a Digital Trailblazer for leading Bonobos’ risk-taking and data-driven approach to increasing sales and driving new business.
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