Taco Bell Throws a Lavish Feast Filled With $1 Food


Nachos are served on fine china. Hot sauce packets and paper napkins rest on the table near silver candlesticks. And a woman wears a golden headband made out of forks.

Welcome to Taco Bell’s version of a feast, seen in an ad from Deutsch L.A. hitting TV on Monday.

The chain’s new effort, depicting a fanciful meal of items that it sells for $1, is a bit of a storytelling departure for the Yum Brands Inc. chain, which is often touting limited-time flavors of quesalupas, quesaritos and other fare.

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