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Ronald McDonald loves Taco Bell, and Taco Bell loves Reddit.

The chain launched its biggest menu rollout ever today with attention-grabbing advertising. Its massive marketing blitz kicked off with TV spots that feature a slew of real, actual Ronald McDonalds saying they love Taco Bell’s breakfast. (McDonald’s, in a somewhat surprising move, responded on Twitter with a tweet that said, “Breaking! Mayor McCheese confirms: Ronald, in fact, still prefers McDonald’s,” accompanied by an image of Mayor McCheese giving what appears to be a press conference.)

Part of the Taco Bell marketing blitz includes a press tour by President Brian Niccol, appearing on “Fox and Friends” and HuffPost Live. He even held a Q&A Thursday on Reddit’s Ask Me Anything.

Continue reading at AdAge.com