Hasta La Creative!

With the return of Taco Bells #1 best selling limited-time offering comes a spicy plot twist to the faux movie campaign that has accompanied each iteration of fries since they first debuted on menus back in 2018. For the first time ever, Taco Bell’s Live M?s productions co-created the storyline together with its biggest fans. The virtual writers room began earlier this year as Taco Bell called for submissions via the “Taco Bell’s Nacho Fries Challenge”.

“Fry Again” was produced in partnership with Deutsch LA, and the brand’s 1.9M Twitter followers were invited into the writer’s room. The plot alone wasn’t all that fans had a say in. From choosing to name the main character “Vanessa”, to selecting the type of sports car she would be driving, Taco Bell engaged fans via creative polls on Twitter and Instagram to determine the main character’s outfit, sidekicks, all the way down to naming her dog, “Baja.”