Jul
17
Taco Bell Breakfast Boosts Sales Somewhat, But Chicken Doritos Taco Disappoints
Posted in: Uncategorized
Yum brands CEO David Novak on Thursday called March 27, the day that Taco Bell introduced its big breakfast push, a day that will go down in history.
On the company’s second-quarter earnings call this morning, Mr. Novak said that Taco bell breakfast “is off to a great start and we expect to build off this momentum going forward.”
Taco Bell had a record-breaking sales week during the second quarter, thanks to breakfast, which comprised around 7% of sales in the quarter, he said. And Taco Bell’s sales in U.S. stores open at least a year increased 2% from the quarter a year earlier.
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