Hasta La Creative!

PR
Tac

Graham is the TAC’s latest road safety project, highlighting how vulnerable the human body is to the forces involved in transport accidents. 

The TAC collaborated with leading trauma surgeon Christian Kenfield, crash investigator expert David Logan and world-renowned artist Patricia Piccinini, to produce Graham – an interactive, lifelike interactive sculpture demonstrating human vulnerability.

Studies show the human body can only cope with impact speeds people can reach on their own, unassisted by vehicles. Graham has been designed with bodily features that might be present in humans if they had evolved to withstand the forces involved in crashes. 

When visiting Graham, visitors will have access to the latest immersive augmented reality technology, to look beneath Graham’s skin and better understand how his unique features would work to cushion him from serious injury in a crash.

Advertising Agency:Clemenger Bbdo Melbourne, Australia
Executive Creative Director:Ant Keogh
Creative Director:Stephen De Wolf
Designer:Patricia Piccinini