Hasta La Creative!

T-Mobile US Inc. is delaying the debut of its much-anticipated video service after the project proved more complex than expected, according to people familiar with the situation.

The move would push back the rollout until 2019, though plans could still change, according to the people, who asked not to be identified because the situation is private. Chief Executive Officer John Legere had promised to deliver a “disruptive TV service” — something that would upend the television industry — and that high bar has made it harder to get the project done on time.

T-Mobile executives faced the difficult choice of either offering a garden-variety streaming platform — a service that lets customers watch cable channels and other content online — or waiting until next year to deliver a more groundbreaking product, the people said.

Continue reading at AdAge.com