Hasta La Creative!

T-Mobile US was first to let customers buy smartphones on an installment plan, then offered a widely copied upgrade program called Jump. Now it aims to shake up the industry a third time with an unlimited international data service that’s backed by pop singer Shakira.

The package, called Simple Global, is a free feature to subscribers on its main plan that gives Internet access and ability to send texts in more than 100 countries at no additional cost, the company said in a statement yesterday. The U.S. wireless carrier unveiled the plan at an event in New York featuring a concert performance by Shakira, who is partnering with the company under the title of “T-Mobile collaborator.”

The global roaming service is the latest effort by the Bellevue, Washington-based company to challenge the wireless industry business and brand itself as the “un-carrier.” T- Mobile broke from the widely used long-term contract model in March when it introduced an installment purchase plan for smartphones as an alternative to subsidizing devices in return for customer loyalty.

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