Hasta La Creative!

It’s a war out there in wireless. And as of this weekend, consider the ante upped. T-Mobile is charging into the Super Bowl with three in-game spots, two of which it revealed today and another it will on Sunday.

In the two spots unveiled today, onetime NFL hopeful Tim Tebow stars in a series of humorous vignettes where he does things only possible without a contract, such as delivering a baby and addressing the United Nations. “No Contract, No Worries” and “Still No Contract,” both from Butler, Shine, Stern & Partners, will run in the second and third quarters. A third spot, from Publicis Seattle and Riney, will run in the fourth quarter.

T-Mobile is also running two spots during the pre-game.

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