Jul
10
T-Mobile Blitzes MLB All-Star Game With Push for Mobile Without Borders Plan
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T-Mobile is going big in baseball’s All-Star Game to hype its new Mobile Without Borders feature, which lets certain subscribers make calls, text and use data in Mexico and Canada without extra charge.
The carrier is in its third year of MLB sponsorship, but will become the first “presenting sponsor” for the All-Star Game, according to the company. The game airs Tuesday on Fox.
A new “Mobile Without Borders” commercial will air five times during the game, T-Mobile signs will appear prominently in the Great American Ballpark in Cincinnati, and digital signs will promote T-Mobile in concert before the first pitch, according to Mike Belcher, VP-media and consumer engagement, T-Mobile.
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