Systembolaget – Big Brother / Don't buy alcohol for younger – (2016)
Posted in: Uncategorized“Systembolaget” is the government controlled alcohol shops in Sweden, they are the only place where you can sell anything alcoholic and they pride themselves on creating ads and tactics to sell less alcohol. To buy for someone who isn’t of age yet even has its own word in Swedish, it’s called “langa”, and that’s the question little brother asked: “Could his big brother “langa” him some beers for a party?”
Non-Swedes, overlook for a moment the strange phenomena of a client trying to sell less of their product, and I think you’ll agree that this is cinematically a very well told story of brotherly love.
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