Mar
16
Swiss Brand Cheers Its Country’s Skiers by Carving Fan Tweets Into a Giant Snowfield
Posted in: UncategorizedThe execs at Swiss telecom provider Swisscom and agency Heimat wanted to find a unique way to cheer on the country’s athletes at this year’s FIS Alpine World Ski Championships. So they decided to write a giant love letter from fans–in the snow. Robotic snow-blowers carved out a specially designed font and single-line artwork in…
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