Hasta La Creative!

Just Born Quality Confections, which makes Mike and Ike, said it was not aware its candy would be part of the show.

“We love when our brands are mentioned in connection with largescale events like the Oscars and were just as excited as the celebrities in the audience when Mike and Ike came raining down on them,” Just Born VP-Marketing Matt Pye said in a statement.

Jill Manchester, SVP-marketing for Ferrara Candy Co., which makes Lemonhead, also said the placement was completely unexpected. “It was not planned, it was a surprise for us also,” said Ms. Manchester. “We were as surprised as everybody else.”

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