Jul
06
Super-Pharm Bifocal Glasses: The Bifocal Optical Illusion
Posted in: Uncategorized
Outdoor
Super-Pharm
We used a special graphic technique which created an optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating the exact effect of bifocal glasses.
Advertising Agency:BBR Saatchi & Saatchi, Tel Aviv, Israel
Vp Creative:Nadav Pressman
Creative Director:Idan levy
Creative Team:Ronen Kornberg, Niv Herzberg
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