Super Bowl Sponsor Bridgestone Taps New Creative Agency of Record
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Bridgestone Americas Tire Operations — a major Super Bowl sponsor of the last several years — has named Publicis Dallas its lead creative and strategic agency.
The move ends a seven-year relationship with crosstown shop The Richards Group as the creative agency of record for the Bridgestone brand in North America. During that time, Richards Group was responsible for numerous Super Bowl ads for the tiremaker which were humorous and buzzy, including one about Bridgestone tires helping avoid squishing a squirrel in the road, and another about a messy “Reply All” e-mail blunder in the office. Bridgestone has been known to utilize its Super Bowl ads well beyond the big game too.
Said Bridgestone Americas’ CMO Philip Dobbs in a statement: “We have enjoyed a strong and effective relationship with The Richards Group over the past seven years, and we thank them for their support of our team and our brand.”
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