Dec
16
Super Bowl Forecast: Snow During Game Could Be Boon for Advertisers, Ratings
Posted in: Uncategorized
Let it snow, let it snow, let it snow.
That sums up the Winter Wonderland marketing approach the NFL, Fox and some league sponsors are taking toward Super Bowl XLVIII at MetLife Stadium on Feb. 2, 2014.
This will be the first Super Bowl played outdoors in cold weather after decades in domes or warm-weather locales such as Florida and California. And the first in the marketing/media capital of New York.
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