Super Bowl Alert: Commercials near sell-out, Kraft buys time for frozen food brand
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Good afternoon Super Bowl junkies,
I’m Jeanine Poggi, Ad Age’s senior editor, here with the latest edition of our Super Bowl Alert (if you haven’t already, sign up here to get it delivered to your inbox).
With just a few weeks left until Super Bowl LIII, CBS said it has sold more than 90 percent of ad time in the Big Game thanks to a surge of business from the usual suspects and a number of first-time advertisers, Anthony Crupi reports. It’s worth noting that it’s always those last few spots that are hardest to unload. Last year, NBC, which carried the game, had about 10 in-game spots left as of Jan. 11, but didn’t end up announcing it sold out of Super Bowl inventory until just two days before kick-off. And Jo Ann Ross, president and chief advertising officer, noted that CBS never says the game is sold out.
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