Hasta La Creative!

Those brats are back, you know the ones, you met them in the 90s when they shunned soda and purple stuff in favor of Sunny D. Well, they’re still at it, and mom is not so cool with it anymore. Advertisings love of retro and navel gazing has finally brought us a remake of one of the most annoying Procter & Gamble ads of all time. Oh, but we’re in on the joke now, mocking the 36 year old who doesn’t have a job and never left the house. Can we blame this behavior on those sugar-laden vitamin enriched drinks you were giving them in the 90s, ma? A few details are off, it’s not the same actors (wouldn’t THAT have been hilarious?), and now there’s suddenly Milk in the fridge, which was lacking in the original 91 spot for legal reasons. The forced happy awkward feeling of the original ad is still intact – and they both make me shudder. Sunny Delight hopes to push the nostalgia buttons on 90s kids, who are all grown and have kids of their own, with this ad and maybe if they’re lucky they’ll get a new generation of kids hooked on orange-flavor vitamin sugar drink, over that “purple stuff” we all really want instead.