Jan
23
Subway to Launch Its Biggest Kids’ Marketing Effort
Posted in: Uncategorized
Playtime is about to be powered by veggies.
At least that’s the messaging for Subway’s biggest children’s marketing campaign yet, which will launch in early February. News of the campaign comes in conjunction with Subway’s announcement that it is joining Partnership for a Healthier America, which is backed by First Lady Michelle Obama.
As part of its PHA commitment, Subway will launch a series of campaigns focused on increasing fruit and vegetable consumption among kids; set and implement new marketing standards to kids; and improve its kids menu offerings.
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