Subway Looks to Fix Its Low-Tech Image Amid Three-Year Slump
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Subway Restaurants, facing one of the worst slumps in its history, is hoping to win back customers by losing its low-tech image.
The sandwich chain is introducing touch-screen ordering kiosks and a new mobile app — a bid to catch up with places like Panera Bread Co., which have credited technology with helping fuel sales. Subway is even testing dedicated pickup areas for mobile orders, shaking up the five-decade-old format of its restaurants.
It’s a major overhaul for a chain that hasn’t been known for its technological prowess. Until about a decade ago — when Subway was still booming — its customer-loyalty program relied on sticking stamps on paper cards. But these days, Subway is reeling from a three-year U.S. sales decline and fast-food competition is tougher than ever. That’s put pressure on the chain to be quicker and more convenient.
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