Jul
25
Subway Begins North America Agency Review
Posted in: Uncategorized
Subway is launching a formal North America agency review that could include bringing creative and media together as the sandwich chain tries to bounce back to growth under a new marketing executive.
Subway’s U.S. sales fell 1.7% to $11.3 billion in 2016, making it the only restaurant among the top 10 chains to post a decline, according to Technomic.
Subway said it is “looking for partners with deep expertise and focus on content, connection, and analytics.” The company hopes to have a new agency or agencies in place by early next year, it said.
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