Study: Subway’s Advertising Most Effective in Restaurant Space
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Looks like Jared and Subway’s Famous Fans have made the chain the most effective advertising brand in the restaurant industry.
That’s according to a new study by restaurant consultant Technomic’s Consumer Brand Metrics, which monitors 120 restaurant brands on more than 60 attributes, 13 of which are related to brand image, brand fit and customer loyalty.
The study, called “Perceptions of Restaurant Advertising: Consumer Assessments of the Leading Chain Brands,” measures chains on three attributes for advertising: “has memorable advertising,” “has advertising I can relate to” and has “advertising that makes me hungry.” In a survey of 78,743 respondents ages 18 and over, conducted from first quarter 2012 to second quarter 2013, consumers were asked to indicate their opinion on a scale of one to five, where one is “strongly disagree” and five is “strongly agree.” Scores were presented on a percent basis.
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