Mar
06
Study Shows That Every $1 Spent on Radio Advertising Returns $12 In Purchase Activity
Posted in: UncategorizedRadio network Westwood One wanted to get a sense of the return its advertisers were getting on their investments–it promised as much last fall, when it established ROI guarantees–so it partnered with Nielsen Catalina Solutions to determine how a product in the consumer-packaged-goods realm performed and found that radio delivered $12 in sales for every…
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