Hasta La Creative!

Millennials have been discussed ad nauseum as being a generation different from its predecessors — one that’s entitled, tech-savvy, style-driven, health-conscious and unattached.

But one new study suggests that not only are those designations misleading, they’re downright false, especially for the older cohort of millennials, ages 25 to 34, half of which are parents.

The study, called “Millennials as New Parents,” conducted by Kansas-City, Mo.-based indie agency Barkley, also suggests that millennials really aren’t different from the generations before them (and that they’re not as well educated as they’ve been made out to be).

Continue reading at AdAge.com