Study: 25% of Americans Say Politics Drove Them to Stop Buying Brands
Posted in: Uncategorized
Think there’s more hoopla about brand boycotts than actual boycotting? Maybe not. A new Ipsos survey found that 25% of Americans said they had stopped using a brand’s goods or services in the previous three months because of protests, boycotts or the brand’s perceived political leanings.
A quarter of the U.S. population amounts to around 80 million people according to US Census data. “That’s a lot of people that are saying politics are driving their purchasing behavior,” said Chris Jackson, VP and strategic communication research lead at Ipsos Public Affairs.
“Socially conscientious consumerism has been on the rise for years,” said Ronn Torossian, CEO of 5W Public Relations. “Given the combination of that trend and the current politically charged climate, it’s not surprising to see that such a significant number of Americans have changed their shopping habits due to politics.”
Post a Comment