Strong Finish for GOP Convention as Trump Speech Draws 30.8 Million Viewers
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Donald Trump on Thursday night capped the weirdest, wildest political convention in recent memory with a hot-blooded, 80-minute Cormac McCarthy novel of a speech that, despite extending well beyond the bounds of primetime on the East Coast, helped draw the biggest ratings of the past four days.
According to Nielsen live-plus-same-day data, Mr. Trump’s address to Republican delegates averaged 30.8 million viewers, of whom 9.95 million were members of the core news demo. That translates to an 8.4 rating among adults 25-to-54, and marks a 45% improvement when compared with the 6.92 million members of the demo who tuned in for the final night of the 2012 RNC.
While Mr. Trump’s speech was a far bigger draw than Mitt Romney’s, the real estate mogul’s deliveries were eclipsed by those of Sen. John McCain. The final night of the 2008 GOP convention scared up 36.5 million viewers across the six networks (ABC, CBS, NBC, CNN, Fox News Channel, MSNBC) and drew a robust 16.1 million adults 25 to 54, good for a 13.6 in the dollar demo.
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