Hasta La Creative!

Magna expects U.S. ad revenue to reach an all-time high this year, growing by 3.6 percent to reach $185 billion.

That’s roughly even with the IPG Mediabrands agency’s June forecast of 3.4 percent growth this year, excluding the impact of cyclical events such as political campaigns and the Olympics.

Despite the new high on the horizon, the market is actually seeing smaller growth than last year, according to Magna’s new report Wednesday. After ad spending contracted by 20 percent from 2007 to 2009, it didn’t completely rebound to 2007 levels until 2015 and didn’t surpass them until 2016.

Continue reading at AdAge.com