Jul
13
Strides and Stumbles for Snapchat Advertising
Posted in: Uncategorized
Two years ago, I told you to snap out of it with regard to Snapchat advertising.
At the time, Snapchat’s nascent platform was rife with hobbled-together placards for fake Rolex watches, penis enlargement pills and even “big booty girls.” Not the company most brands like to keep. My advice at the time? Look before you leap.
Snapchat has made huge strides as both a social platform and a marketing channel since then. There have also been some big stumbles along the way.
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