'Stranger Things' Sweaters Start of New Netflix Model
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Reed Hastings is no fashion icon, but the Netflix chief executive’s garb on a recent video presentation to investors is likely to start a hot new trend.
Grinning sheepishly, Hastings donned a Christmas sweater inspired by the hit show “Stranger Things.” For $34.99 at Target, fans of the drama about middle schoolers confronting supernatural events can buy the red sweater with white letters and holiday lights. Netflix is betting more and more fans of its shows are going to want such options.
If “House of Cards” established Netflix as a home for premium TV and Emmy-winning “Master of None” provided bona fides as a prestige outlet, “Stranger Things” is the first sign Netflix dreams of being a multifaceted media empire. The streaming-video giant is releasing the second season of “Stranger Things” in 190 countries on Friday, but the push to make money from the show is just beginning.
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