Stop Whining About Real-Time Marketing
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There’s been a lot of coverage of real-time marketing lately, and most of it has been pretty derisive. People are wondering if real-time marketing has lost its luster. Hill Holliday’s Mike Proulx even penned a post for this publication titled “Real-Time Marketing is Nothing but a Predatory Weed.” There is a rising sentiment that real-time marketing isn’t as exciting as we all initially thought.
The naysayers are 100% wrong, and I’m going to explain why.
Let’s start by breaking down the rapid rise and quick decline of enthusiasm. As we all know, the inflection point for the real-time marketing conversation was Oreo’s Tweet from the Super Bowl. The moment, the brand and the content all aligned to earn a massive response and make Oreo look awesome. Marketers began to discuss the possibility of having their own Oreo moments.
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