Stipple Looks to Give Facebook-Commerce Another Chance
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There’s a long list of companies that have tried — and failed — to make social commerce work, but a startup called Stipple thinks it has the right approach.
A service that lets brands and publishers tag images with digital touch points that show product details, price, related video, and other information if someone clicks on them, Stipple announced at the Ad Age Digital Conference that it will start enabling direct purchases from an image. In other words, someone can buy the Jimmy Choo shoes they see a celebrity wearing in a photo on an entertainment website — or on Facebook and Twitter — without ever leaving the site they’re on.
“When done correctly, it doesn’t even feel like advertising,” said Stipple’s CEO Rey Flemings. “Users are initiating the experience and essentially asking the photo a question.”
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