Steve Easterbrook Returns to McDonald’s Global Brand Officer Role
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Former McDonald’s global brand officer Steve Easterbrook has returned to the world’s largest restaurant chain in the same role.
Mr. Easterbrook was promoted to global chief brand officer in September 2010–the first person to have that role in the company. His tenure in that role was brief; in December 2010, he was named president of McDonald’s Europe, where he was responsible for approximately 7,000 restaurants in 39 countries. In September 2011, he left McDonald’s to become the CEO of PizzaExpress, a U.K. restaurant chain. He then went on to take the CEO post at Wagamama, a Japanese noodle restaurant chain.
“Steve has demonstrated dynamic leadership and creative thinking within the restaurant industry and throughout his previous career at McDonald’s,” said CEO Don Thompson. “I’m thrilled to welcome him back to the Golden Arches and confident that with his expertise, we will reach customers in new and innovative ways.”
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