Hasta La Creative!

Stella Artois celebrates the holidays in a new digital campaign animated by mixed media and animation studio LOBO, accompanied by the song “Dream A Little Dream of Me”. The campaign features various animated characters from around the world getting ready for the holiday. As the spot progresses, we see the star traveling over the town and view each character’s home to see they are painting, cooking, or dreaming out the window. In the end, the characters are able to enjoy time with friends and family with their Stella Artois in hand.

The ad reflects LOBO’s unique blend of animation styles and techniques, including a history of 2D animation, stop motion, 3D, and visual effects, interwoven to great effect for brand clients. The focal point here is the gold star with various scenes in the city, where the pictures move to draw the eye towards the star as one woman captures it and sends it into the sky.