Dec
14
Starcom wins Fiat Chrysler media account in North America
Posted in: Uncategorized
Fiat Chrysler Automobiles has tapped Publicis Groupe’s Starcom to take over its North America account the latest of many agency shifts among major auto brands in recent months. The incumbent is Interpublic Group of Cos.’ UM.
FCA confirmed the selection of Starcom as its new lead media and social media agency in the region in a statement Thursday.
Ad Age first reported the news of the review in May, when FCA said it was requesting quotes for its media agency services as part of a bid process that would include UM.
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