Starbucks Concocts Plans for Fizzy Drinks; Is Sodastream in Its Sights?
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Don’t be surprised if one of these days you’re standing in Starbucks and you hear someone bypass a soy latte for a freshly fizzed lemon ale.
A trademark filing by Starbucks for the term “Fizzio” — which came as the chain has been testing a line of carbonated drinks in Atlanta and Austin — has fueled speculation the company is about to make a big play beyond brewing into bubbles.
The Seattle-based coffee giant in its filing noted that the name could apply to a variety of drinks as well as beverage-making machines, raising the possibility it could become a direct competitor to Sodastream, which produces machines for carbonating water at home. A Starbucks spokeswoman said that it has “not announced any plans about expanded availability” and said it does “not have plans for an at-home machine at this time.”
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