May
28
Staples Consolidates Advertising with Dentsu-Owned Shops, Edelman
Posted in: Uncategorized
After a review launched earlier this year, Staples has selected Dentsu agencies to handle its North American marketing business.
The team includes McGarryBowen for integrated creative duties and Carat for media. Also on the roster will be independent giant Edelman for PR.
The selection follows Dentsu's acquisition of Carat parent company Aegis and marks the first time Carat and McGarryBowen have won a piece of business together within the same holding company. Aegis' IProspect, the incumbent on the search business, also helped pitch the account.
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