Apr 18

St John Ambulance: Break the Barrier

Posted in: Uncategorized

If you don’t know first aid, you can’t help

This ad is aimed at people who don’t have first aid training, and shows how helpless this can make you feel. It is a highly emotional depiction of a parent’s protective instincts for her child. It’s confronting, but not as confronting as the thought that you could have helped to save a life.

Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Directors / Copywriters: Craig Buchanan, David Donald
Account Director: Holly Creasey
Production Company: Penguin Empire
Producer: Kelvin Munro
Director: Grant Sputore
Director of Photography: Allan Myles
Agency Producer: Gemma Kay
Special Effects: Last Pixel
Sound Design: Brad Habib / Soundbyte
Published: April 2014

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