Hasta La Creative!

Accompanying the spot is a comedic short in which Elba, between takes of the commercial shoot, builds a website for his fashion line 2HR Set with the help of his executive assistant, played by British comedian Lolly Adefope. As a snarky foil, she may be the campaign’s breakout star as she takes the piss out of Elba’s superstardom–“He’s so muscular!” she raves about one of his unnamed co-stars. When the actor says he wants to address his fans on the site, she pipes back, “I sort of think of a fan as someone who loves your work.” The campaign, like last year’s Super Bowl work, was created in-house.

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